Product Photography 101 - Photography Boards Are a Must!

SnapIt Boards are a perfect fit for bloggers, influencers, and product photographers. When showcasing a product, the right background for your photos can make all the difference. And that's where SnapIt Boards come in!

We wanted to give you a few photography tips for taking those perfect product shots on our SnapIt Boards. Billie Jean "Mimi" Strahan, the creator of SnapIt Boards, has a passion for making things look "just right," which has given her vast experience in learning how to create visual appeal. So here are a few photography tips for making your photos look "just right" to highlight your products.

Smartphones are your friend

Sure, a high-end camera with a fancy lens might be fun. It's an excellent tool for some, but we're convinced you can get great photos with your smartphone camera. Newer smartphones give you 12MP and 13MP lenses along with numerous "temperature" settings. These phones help you optimize your shots without having to know too, too much about high-tech photography.

Trusty Tripods

Holding your camera and shooting a few photos is just fine. But if you're looking for consistency in your photos' appearance, you'll want a tripod. Tripods help you ensure consistency and standardize the product's orientation in each photo. The tripod doesn't have to be anything fancy - a quick Amazon search pulled up several that were under $20 and included a smartphone holder.

Lighting is Key

Never underestimate your lighting - it can truly make or break your photo! Play with different types to see what works best for your product. Natural light, also known as "soft light" is one option. The other lighting option is "hard light" or artificial light that includes light bulbs and flashes.

Soften Shadows

With both natural light and artificial light, shadows can always be a challenge. Any hard lighting will cast a shadow at the end of a product. How do you lessen the shadow?

One option is a fill light. A fill light is another less-intense light source to supplement your main light. It counterbalances and can soften the natural shadow the main light produces. Place your fill light opposite the main light, so the product is in between both light sources.

You could also use a bounce card that reflects or bounces the main light back onto the surface beneath your product to reduce shadows. If you're using a professional camera, there are bounce cards that attach to the flashbulb of the camera lens. If you're using a smartphone, you can even make your own standalone bounce card to help reduce the shadow.

A diffuser is another tool that will help ensure the lighting spreads evenly across and around your product to reduce shadows.

Backgrounds and Portrait Mode

SnapIt Boards make the background choice easy! It is incredible what smartphone cameras can pick up (even small blemishes on a white wall that you wouldn't notice with the naked eye). But that's where your SnapIt Boards come in. Each board is printed in ultra-realistic 300dpi with non-reflective, no glare material. So you won't have to worry about those blemishes or off-colored spots in your background. And your background won't steal the focus of your photo...it will just highlight what you're photographing. We do suggest using portrait mode, a setting on most professional cameras, and now also on newer smartphones. This will only help to highlight your product even more!

Photography is most definitely an art. Have fun with it, try out different tips and equipment over time - you don't have to tackle it all at once. Gradually you'll see what works best for you and your product and photography style!


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